Portfolio - ABBY BRENNAN

Abby Brennan's Portfolio

I would describe myself as a Renaissance woman. When others say “niche down,” I say “go wide!”

Whether I’m writing an article or designing educational videos, my focus is on producing engaging, accessible material that captures the viewer’s attention and brings them measurable value.

This portfolio reflects my experience as a content and marketing maven across disciplines. Scroll down for a bird’s eye view, or select one of the topics below to skip ahead.

Categories:

Software & Platform Skills

I am very comfortable learning new platforms quickly. This is a non-exhaustive list of programs that I’ve used in my career.

Kajabi

Canva

Microsoft Office Suite

Google Suite

Zoom

Asana

SEM Rush

Genially

Adobe Creative Suite

WordPress

Mailchimp

Meta Advertising

Organic Social Media

Elementor

HoneyBook

Squarespace

Google Analytics 4

Wix

Web Design

I’ve managed two business websites for 6+ years, designing sales pages, freebie funnels, and member-only dashboards for online courses.

I am responsible for:

Drafting graphics and editing photos
Writing strategic copy
Laying out the page in a web design program
All UX
Mobile, accessibility, and load time optimization
Tracing analytics and using the data to make strategic design decisions

This video shows the sales page for the home staging online coaching program. The screenshots below display a shop page, sales page, and freebie signup page.

Instructional Design

I’ve been the project manager and instructional designer for dozens of educational digital products for home stagers using Canva, Kajabi, and Adobe Premiere Pro. These online courses include interactive exercises, downloadable e-books and templates, video lessons, gamified elements, slide decks, quizzes, and live coaching and webinars. Here are a few previews of the final products.

Print Design

Scroll below for a small selection of flyers and magazine ads that I’ve designed throughout my career.

Magazine ad of a staged living room and a green kitchen

catalog ad for Glee Gum with the text "Change what You Chew! Non-GMO Project Verified, Made with Plastic-Free, Natural Chicle Gum Base"

Flyer for online home staging course for real estate agents

flyer for professional home stagers across the country for hire

colorful catalog ad for Glee Gum and Glee Gum Pops

half page magazine ad showing a luxury staged dining room

flyer for Wanskuck Historic district Meeting with an illustrated map

flyer with an illustration of two women reading and the text Love the Library? Join the Info Session March 24

Presentation Design

I am experienced in designing beautiful presentations for educational, internal, and pitch purposes in Canva, Genially, Keynote, PowerPoint, Google Slides, and Prezi.

Project Management

My project management experience includes leading instructional design, marketing, content creation, newspapers, and other types of projects for startups. I’ve detailed a few case studies below.

Instructional Design Project Management:

I’ve managed the production of dozens of educational products, including an accredited online home staging certification. This project involved the sophisticated use of Asana to map out and track the project, frequent check-ins with stakeholders, and facilitating the work of 7 team members and contractors.

Our final deliverable: The best home staging course yet – complete with 25 video modules, 50+ downloadable templates, 2 certifications, dozens of case studies and gamified interactives, 23 quizzes.

And best of all? 500+ students across the globe.

Editorial Project Management:

As the education reporter for Community Impact Newspaper Cedar Park-Leander, I owned all coverage of the Leander Independent School District from 2017-2019.

This ranged from researching and reporting on the school board, curriculum changes, safety protocols, parental involvement, budgets and funding, bond elections, and much more.

During the paper’s “Education Focus” edition, I managed 12 pages of content, including numerous infographics, maps of school boundaries, and original reporting. I oversaw the production of all graphics created by our team’s designer, working with her to ensure that the end product was both engaging and accessible to our 66,000+ readers.

Please note: This project was published under my maiden name, Bora.

Asana Software Implementation:

I initiated and implemented the Asana project management software to improve efficiency and internal reporting across the company’s marketing and customer care departments, and applied Agile methodologies. I developed a change management plan, developing company-wide templates and leading training sessions to ensure a high adoption rate.

Writing

Copywriting:

Staging Success Story: Brazilian-American Home Stager Builds a Legacy [Read the Blog]

Promo Video Script [Watch Video]

Journalism:

Local Food System Hit by Federal Funding Cuts [The Providence Eye]

Golden-cheeked warbler, with protected habitats across Northwest Austin, to remain endangered [Community Impact Newspaper]

City Dweller Builds Composting with Science and Art [ecoRI news]

Visit my profile on Muck Rack for 800+ more articles.

Publications:

Video Editing

I use Adobe Premiere Pro, Canva, and various apps to edit videos for use in online training programs, social media, digital advertising, and more.

Digital Advertising

As a member of the Successful Ads Club training program, I’ve been learning how to develop and launch Meta ads, from the creative assets to the technical setup and targeting. My first campaign had an ROI of 417%.

Social Media

My social media experience includes:

Running successful campaigns for Glee Gum (+130% impressions and +13% followers in one month)
Facilitating influencer partnerships
Nurturing Facebook group communities
Developing a social media marketing plan for Community Impact Newspaper’s Cedar Park-Leander edition (Quickly becoming the #1 digital performer out of all 26 editions)
Creating social media templates for home stagers (See selected examples below)

Trade Show Design

I’ve designed materials such as retractable and tension banners, tabletop signage, printed handouts, branded giveaway swag, product displays, and more.

As the project manager for company booths, I also coordinated all booking, furniture delivery, and manned the booth during the trade and buying shows and expos, including:

NAR NXT
National Co+op Grocers Co+nvergence
IFT Food Expo
CHFA NOW

Public Speaking

As a journalist and community volunteer, I’ve gained wide-ranging public speaking experience, including interviewing, moderating, officiating, and speaking on podcasts.